
DROP 001 — AFTER DARK
WEAR THE ENERGY.
European attitude. New-generation fashion.
Next drop
AFTER DARK
Night tailoring, liquid slips, hard shoulders.
18 styles
In the drop
120 units per style
Limited quantity
18 Sept 2026
Launch date
NEW IN
View allSHOP THE LOOK
We merchandise outfits, not garments. Every story is shoppable as a complete look.
SEEN ON THE STREET
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@lenaeee
DROP 001 on the night bus

@margauxdt
Column trouser, third wear this week

@k.riot
Trucker rework, no notes

@sofiaeee
Aperitivo fit
Membership
THE CLUB
FRIEND
Free — sign up
- Drop previews 24h early
- Birthday reward
- Members-only styling edits
INSIDER
£250 spend in 12 months
- 48h early access to every drop
- Members-only colourways
- Early sale access
ICON
£750 spend in 12 months
- First access to limited units
- Invitations to city events and pop-ups
- 1:1 styling session
Part 2
BUILD THE BUSINESS
Investor-grade plan: unit economics, editable 3-year model, UK and India setup, supply chain, technology stack and the 12-month launch roadmap.
EnterPart 3
GO EUROPE
Phased market entry, a weighted scorecard out of 100, localisation requirements per market and a 36-month expansion timeline.
Enter