PHASE 0 — STRATEGY
Month 0–1
- Brand strategy
- Market research
- Customer definition
- Competitive analysis
- Naming
- Trademark screening
- Brand identity
- Business model
- Initial financial model
APPROVED BRAND BLUEPRINT
Part 3 — Launch roadmap
SIX MONTHS TO LAUNCH
Strategy, setup, collection, content, production, soft launch — then the UK launch campaign, THE NEW GIRL HAS ARRIVED.
PHASE 1 — SETUP
Month 1–2
- UK company, banking, accounting, legal, VAT
- Workspace and initial team
- India operations base
- Vendor mapping and fabric sourcing
- Sampling partners
- Quality system
OPERATIONAL FOUNDATION
PHASE 2 — COLLECTION
Month 2–4
- Trend research
- Collection architecture
- Design
- Fabric sourcing
- Tech packs
- Sampling and fit testing
- Costing
- Final SKU selection
FINAL LAUNCH COLLECTION — 48 SKUs
PHASE 3 — BRAND + CONTENT
Month 3–5
- Campaign concept
- Lookbook
- Product photography
- Video
- Social channels
- Influencer seeding
- Website
- Packaging
- Email/SMS strategy
COMPLETE DIGITAL BRAND
PHASE 4 — PRODUCTION
Month 4–5
- Purchase orders
- Production
- Quality control
- Packaging
- Inventory planning
- Logistics
- UK fulfilment setup
LAUNCH INVENTORY READY
PHASE 5 — SOFT LAUNCH
Month 5–6
- Community and friends
- Influencer seeding
- Early-access customers
- Email waitlist
- Measure conversion, AOV, CAC, returns, sell-through
MARKET VALIDATION
MONTH 6 — UK LAUNCH
Month 6
- "THE NEW GIRL HAS ARRIVED." campaign
- Website, Instagram, TikTok
- Influencers and PR
- Paid social
- Pop-up event
OFFICIAL UK LAUNCH
12-MONTH MASTER TIMELINE
Track
M0M1M2M3M4M5M6M7M8M9M10M11M12
Brand
Legal / IP
UK setup
India setup
Team
Design
Sampling
Production
Technology
Website
Content
Marketing
Influencers
Logistics
Soft launch
UK launch
Optimisation
Europe testing
MONTHS 6–12 GROWTH
Month 7
Drop 002 + retention flows
Target: Repeat rate 18%
Month 8
Paid social scaling + UGC engine
Target: CAC under £30
Month 9
Drop 003 + first collaboration
Target: AOV £95
Month 10
SEO, PDP optimisation, size guidance
Target: Return rate under 28%
Month 11
Drop 004 + peak trading
Target: Sell-through 70%
Month 12
France/Germany paid tests
Target: EU test CAC benchmark set
MASTER IMPLEMENTATION BOARD
Statuses set on the UK and India setup pages roll up here in the next build. Live KPI view below.
Revenue (month)
£128,400
GOOD
Orders
1,340
GOOD
AOV
£96
GOOD
Conversion rate
1.8%
WATCH
CAC
£34
ACTION
ROAS
2.4x
WATCH
Gross margin
62%
GOOD
Return rate
31%
ACTION