Investor view
THE ONE-PAGE CASE
Pulled live from the financial model — change the assumptions there and these figures move.
Problem
Contemporary fashion for 23-year-olds is either fast and disposable or slow and expensive. Newness and quality rarely arrive together.
Solution
European design and brand, Indian product engine, limited drops every 4–6 weeks, merchandised as outfits.
Market
UK-first contemporary womenswear, expanding to France, Germany, Netherlands, then Italy and Spain.
Customer
Women 20–26, core 23, social-first, outfit-led, price-aware but quality-sensitive.
Business model
Online DTC. No wholesale at launch.
India advantage
Owned product development and QC with a vendor production network — lower cost per developed style and a shorter sampling loop.
Technology advantage
SKU-level sell-through reporting from week one, feeding the next drop's assortment.
Go-to-market
Creator seeding, paid social, PR, email/SMS, city pop-ups.
Break-even target
Month 20–26 depending on scenario — see the financial model.
THREE-YEAR PROJECTION
YEAR 1
£1,203,429
Net sales
- Orders
- 17,143
- Gross profit
- £746,126
- EBITDA
- -£444,549
YEAR 2
£2,527,200
Net sales
- Orders
- 36,000
- Gross profit
- £1,566,864
- EBITDA
- -£492,612
YEAR 3
£4,548,960
Net sales
- Orders
- 64,800
- Gross profit
- £2,820,355
- EBITDA
- -£395,878
Year 1 cash requirement at current assumptions: £747,470 · runway 20 months.
FUNDING SCENARIOS
BOOTSTRAPPED
Minimum viable launch
£320,000
12 months runway
- UK setup£25,000
- India setup£60,000
- Product development£30,000
- Initial inventory£90,000
- Technology + website£20,000
- Marketing£45,000
- Team (beyond setup)£20,000
- Legal + logistics£15,000
- Contingency£15,000
GROWTH
Recommended launch
£750,000
18 months runway
- UK setup£55,000
- India setup£130,000
- Product development£70,000
- Initial inventory£200,000
- Technology + website£50,000
- Marketing£150,000
- Team (beyond setup)£55,000
- Legal + logistics£25,000
- Working capital£40,000
- Contingency£25,000
AGGRESSIVE
High-speed European expansion
£1,800,000
24 months runway
- UK setup£95,000
- India setup£260,000
- Product development£140,000
- Initial inventory£480,000
- Technology + website£120,000
- Marketing£450,000
- Team (beyond setup)£140,000
- Legal + logistics£45,000
- Working capital£40,000
- Contingency£30,000
WHY THIS BRAND CAN WIN
- 01
European design language, Indian production capability
Requires a technical design team in India fluent in EU fit and finish standards.
- 02
Faster product development cycle
Requires a sampling loop of under 21 days and a fixed weekly design review.
- 03
Lower development cost per style
Requires in-house pattern making rather than agency dependence.
- 04
Flexible MOQ
Requires vendors contracted at 100–150 unit minimums, which costs price per unit.
- 05
Data-led merchandising
Requires SKU-level sell-through reporting from week one, not month six.
- 06
Social-first acquisition
Requires an in-house content unit producing daily, not an agency retainer.
- 07
Frequent drops
Requires inventory and cash discipline; drops fail when the calendar slips.