Membership
THE CLUB
The retention engine of the brand. Membership is free to enter and earned upward — spend moves you through the tiers, and every tier changes what you see before everyone else.
FRIEND
Free — sign up
- Drop previews 24h early
- Birthday reward
- Members-only styling edits
- Free returns window extended to 30 days
INSIDER
£250 spend in 12 months
- 48h early access to every drop
- Members-only colourways
- Early sale access
- Priority customer care
ICON
£750 spend in 12 months
- First access to limited units
- Invitations to city events and pop-ups
- 1:1 styling session
- Community and creator programme access
JOIN AS A FRIEND
Free. Drop previews, birthday reward and a 30-day returns window.